It pays to keep tabs on your old projects.
One of my employer’s internal, lead-generation sites had fallen into disuse. We basically weren’t doing anything to send traffic there anymore, so we’d kind of forgotten about it. On the site was a toll-free number that you could call to help you search for a school. Well, when we stopped using the site, we stopped using the phone number as well.
Of course, the site was registered for a number of years, so it didn’t just go away; but the phone number… Well, when we stopped paying for that, it went back on the market. And someone else snatched it up. Now, the phone number (which was, until today, still posted on the website) is a gay sex chat line. So people in California looking for schools got quite a shock when they called looking for help in continuing their education.
So I think a new slogan is in order. Here are some suggestions:
- When we say we’re a full-service ad agency, we mean we are a FULL-SERVICE ad agency
- We bend over backwards to service you
- A full-service ad agency—with benefits
- Gaying up the Internet since 1989