You Shall Build a Penguin Form
Lindsey, one of my employees, sent out her latest design to me and fellow manager Nick asking for feedback. I gave her some feedback, including this:
I think the users need something they can connect with on the form. I’m thinking a penguin. Could you make a penguin holding a little pennant that says, “College is cool”? I think this will speak well to the young, hip generation. The pennant should be red.
Nick came back with this:
Brandon, not sure on the penguin – but if you have any supporting data that penguins indeed drive lead volume, then I will relent.
To which I replied:
Here’s the supporting data. So you can imagine what we could do with the pennant!
I’m waiting for the perfect opportunity to use this image.
July 21st, 2010 at 9:13 am
I see. It does seem like penguins are the obvious choice. I’m wondering if I need one for my site. Do orange pennants work?
July 22nd, 2010 at 7:19 am
Yes, but can you make the logo bigger?