You Shall Build a Penguin Form

Lindsey, one of my employees, sent out her latest design to me and fellow manager Nick asking for feedback. I gave her some feedback, including this:

I think the users need something they can connect with on the form. I’m thinking a penguin. Could you make a penguin holding a little pennant that says, “College is cool”? I think this will speak well to the young, hip generation. The pennant should be red.

Nick came back with this:

Brandon, not sure on the penguin – but if you have any supporting data that penguins indeed drive lead volume, then I will relent.

To which I replied:

Here’s the supporting data. So you can imagine what we could do with the pennant!

I’m waiting for the perfect opportunity to use this image.

2 Responses to “You Shall Build a Penguin Form”

  1. Janelle Says:

    I see. It does seem like penguins are the obvious choice. I’m wondering if I need one for my site. Do orange pennants work?

  2. HB Says:

    Yes, but can you make the logo bigger?

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